Tseng, Shih-Lun "Allen"; Sun, Heshan; Santhanam, Radhika; Lu, Shuya; Thatcher, Jason B. Rethinking Gamification Failure: A Model and Investigation of Gamified System ...

We’re entering a new era of brand loyalty, driven by shifting mindsets, behaviors, and emerging trends. In an already competitive landscape, it’s becoming increasingly challenging for quick-service ...

Gamification is one of the hottest marketing trends of 2011 – and it’s not just all about Farmville and Angry Birds. Read on to discover why now is the time for B2B marketers to get serious about play ...

The global iGaming industry stands at the intersection of rapid technological transformation and evolving regulatory expectations. As player behaviors shift and governments tighten oversight, the need ...