New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels To use the SQL ...

Databricks, Snowflake, Amazon Redshift, Google BigQuery, and Microsoft Fabric – to see how they address rapidly evolving ...

A public preview of SQL Server 2025 adds new vector capabilities already found in rival databases, along with JSON support and change event streaming. Microsoft is moving SQL Server 2025 into public ...

If you just use AI to optimise an old process, you are effectively trying to make horses run faster instead of inventing the automobile. True ROI is unlocked when you use AI to completely reinvent ...

LAS VEGAS--(BUSINESS WIRE)--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...