I’ve found that one of the most interesting predictors of success is being a good writer—even if the job itself doesn’t require much writing. For this reason, I emphasize hiring good writers and ...

We’re professors who try to write well. We also try to help our students and colleagues write well. But, really, why bother? Among the standard answers: Because businesses want good writers. Because ...

One of the most popular formats for written online content is the humble listicle. 55% of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank higher). But this ...