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Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

In digital marketing, measuring success is all about the data – using a data-driven approach to track performance, identify developmental areas, and give you insight into your customer journey. That’s ...

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you ...