Place a corporate organizational chart next to a website's layout diagram, and you may find a remarkable similarity between the two documents. Businesses, governments and other entities often use the ...

Small, overlooked details can make or break a website’s success. Incorporating smart design choices quietly drives engagement, trust and stronger business results.

Designing a website takes four necessary elements into account, including the website layout, the individual pages, the navigational structure and the images. Any of these elements can be customized ...

Attitude-toward-the-ad has been studied over the last couple of decades as much or more than any other construct in scholarly marketing publications (e.g., Brown and Stayman, 1992; Bruner, 1998). As ...

In the information age of today, time is a very valuable commodity, especially for business owners and marketers. When research suggests that humans have attention spans shorter than a goldfish, there ...