Trading desk giant Xaxis announced recently that it is taking a multiplatform approach to programmatic display ad buying. This is a powerful signal that the approach is prevailing over the ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

One of the latest trends in today’s digital marketing ecosystem involves the intersection of Big Data, marketing attribution and programmatic media buying. It’s a trend that provides a glimpse of a ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...