Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows you to ...

Google updated its Google Tag Manager (GTM) conversion tag, changing how to configure user-provided data for Enhanced Conversions directly in the tag. Google launched a change to offer all advertisers ...