The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts uniquely to patterns and colors, so choosing colors wisely can pay off. Study ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Professors from packaging science, graphic design, and industrial design worked together to provide students with a unique opportunity for collaborative design. Karen Proctor, professor of packaging ...

Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Although consumers care about the products they buy, the packaging matters, too. It is a similar concern for company leaders. An insufficient package could result in goods arriving spoiled, broken or ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...