While agentic AI has the potential to improve the roles of those working in design, it requires a strategic approach to ...

Do you consider yourself a creative person? If not, you may be holding yourself back. Psychologist Zorana Ivcevic Pringle says creativity isn't a trait. Creativity is a choice. After studying ...

Studies aiming to maximize human creativity demonstrate that people work best when buoyed up by others who show them new ways ...

Spring Washam guides us on a gentle visualization to help you tap into the joy, wonder, and possibility that creativity brings. Spring Washam guides us on a gentle visualization to help you tap into ...

This post is part 2 of a series. In my previous post, I wrote that, after being inspired by Rick Rubin’s book, The Creative Act: A Way of Being, I decided to find out what is going on in the human ...

Businesses flourish when the people driving them are creative and innovative. So naturally, leaders look for ways to bolster their team’s creativity in the face of challenges. And what is one of the ...

In The Truman Show, there is a moment where Jim Carrey realises his entire life has been staged. He stands before a staircase leading to the exit. Behind him, the fake yet comfortable and predictable ...

As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity ...