When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

When products are commoditized, manufacturers must compete on services, business models and intangible dimensions of their value proposition. In many cases, intangibles are tie breakers when customers ...

The last two Privilege Points (Part I and Part II) explained that the 1947 U.S. Supreme Court decision in Hickman v. Taylor, 329 U.S. 495 (1947), created a common law protection for litigation-related ...

HAIKOU, China, June 16, 2020 /PRNewswire/ -- June 13 of the year 2020 marks China's Cultural and Natural Heritage Day. According to the Department of Tourism, Culture, Radio, Television and Sports of ...

As businesses shift toward knowledge-based industries and digital innovation, intangible assets are becoming increasingly important in financial reporting, mergers and acquisitions, and overall ...