From McKinsey & Company to Boston Consulting Group, AI has now become a factor in the case interview.

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

The interview is another important step in telling your professional story, and preparing for an interview takes a lot more than Googling a company and reviewing the job description. Whether virtual ...

Top management consulting firm McKinsey & Company offers some of the highest-paying salaries for recent grads. But it's hard to land a coveted six-figure role at the firm. According to the latest ...

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...

One printing company shares how it's taking a phased, step-by-step approach to AI implementation to reduce friction in ...