Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that ...

Principles of behavioral economics are increasingly being applied in healthcare, especially as pay-for-value reimbursement models become more prominent. Behavioral economics could drive change where ...

Behavioral Economics—an eight-week virtual program that blends self-paced online modules with live-online sessions led by Chicago Booth faculty—helps executives make more effective decisions. Discover ...

The complex interplay of behavioral economics may result in reimbursement methodology alternatives to the prevailing fee-for-service payment system having less impact on prescribing behavior than has ...

Michelle Baddeley is Director and Research Professor at the Institute for Choice, University of South Australia. Today, it seems as though everyone is talking about behavioral economics. Governments ...

With the amount of messaging that inundates individuals on a daily basis, it can be frustrating for retailers to make their mark. Here is the problem: retailers spend a majority of their time and ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...