A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...

“I think we’ve gotten away from marketing over the years, and a lot of what is happening with match types empowers that,” said Aaron Levy, head of paid search at Tinuiti, in his presentation at SMX ...

A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new ...

Yesterday, Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword ...

A B2B SaaS founder pauses broad match and finally starts closing higher-quality deals. An e-commerce brand leans into broad match and discovers an entirely new stream of revenue. Same feature, ...

Google Ads seems to have launched a beta campaign setting named "broad match keywords." It seems this setting removes the match types, specifically phrase and exact match keywords and converts them ...

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...