The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

Hye-Min Park, or Pony Makeup, is Korea's most famous beauty guru, raking in more than 600,000 subscribers on her YouTube channel. Pony transforms into celebrities and showcases the best tips and ...

Hi Soompiers! We’ve got here a nice makeup tutorial with Morgan from The Beauty Breakdown. This one is a pretty and simple look using all Etude House products. She also tries out a few new products ...

Ally Gong visited Seoul, South Korea, to study marketing and management, and returned to UCLA with a newfound interest in makeup and skin care. The fourth-year economics student’s YouTube channel, ...