Is a keratin lash lift right for you? Here's everything you need to know. Pictured: a black woman lying down while a technician applies treatment to her eyelashes. If you’re one of those girlies who ...

Now, here’s a real eye-opener: Lash lifts are one of the buzziest beauty treatments right now as TikTok videos tagged with #lashlift have garnered over 3 billion views. And women who have had this ...

Move over, eyelash extensions! There's another beauty treatment in town that's promising larger-than-life lashes and gaining major traction. Lash lifts are becoming a go-to treatment for beauty ...

This quick and easy lash treatment makes mascara optional.

"A lash lift turns your own eyelashes upward, which adds length, height, volume, and gives the appearance of having longer thicker lashes," Cotray explains to me as we begin the procedure. "The ...

Our eyes are the most impactful facial feature. This explains why the beauty industry is full of products– such as lash-defining mascaras and eyelash curlers– that enhance the windows to our souls.

A beauty editor tested the Sweed Beauty Lash Lift Mascara—the clean, cult-favorite Swedish mascara with a celeb liking from ...

I’ve had a love-hate relationship with lash extensions since my first encounter. Once I turned 40, my naturally long and fairly voluminous lashes seemed to morph overnight into a mess of twisted, ...