The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Todd Thomas While the ...

Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them. According to Gartner, companies who invest in ...

Consumer behavior continues to change, and traditional market research (which usually relies on broad insights and outdated extrapolations) struggles to keep up. Joseph Rutakangwa, co-founder and CEO ...

A look at how HP and Adobe partnered to provide local click-and-buy solutions for cities and markets around the world. Provided byAdobe Creating localized experiences across multiple geographies can ...

Many marketers take their time when translating their website and collateral, such as brochures, webinars, or online videos. Those marketers are confident that English is "the language of business" ...