Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business. Designing a fresh logo for your brand? We’re willing to ...

In this guest post, marketing scientists from Adelaide’s famed Ehrenberg-Bass Institute, James Martin and Adam Gelzinis, review Formula One’s new logo and look at the lessons for brands considering a ...

To ring in the New Year and celebrate its 40th anniversary, Starbucks announced it was rebranding and dropping the words “Starbucks Coffee” from its logo. The standalone siren symbol is a risk for the ...