As grocery prices remain a major concern for American households, loyalty programs have become one of the most effective ways ...

New Verizon Shine Loyalty Program Seeks to Reward Longtime Subscribers ...

Though most grocery chains have loyalty programs today, the idea isn't a new one. In fact, one company's program allowed you ...

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

Your favorite rewards programs might not be doing what you think — and your phone bill might be the best place to start.

Enrollment is a behavior,” AnswerLab CEO Megan Malli said. “Loyalty is a relationship. Most brands are measuring one and ...

Think Twice Before Joining These 20 Loyalty Programs Companies love loyalty programs. After all, they’re a great way to ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will ...