CVS Pharmacy has restructured its loyalty program into two tiers: the free ExtraCare and the paid ExtraCare Plus. The redesign incorporates pharmacy rewards into the base tier and adds delivery and ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

The specialty grocer is looking to its newly launched Sprouts Rewards to improve its value messaging, but sources say the ...

Loyalty programs sound great in theory, but the reality can be wildly inconsistent. Some truly help your money go further, while others hide behind confusing rules and low-value points that feel ...

Ardent Tackle LLC launches Team Ardent loyalty membership offering early access to clearance inventory, VIP deals, and fishing gear promotions. The Team Ardent membership allows anglers to apply to ...

Value is a major component of the loyalty revamp, and the approach could drive in-restaurant traffic and help the company win ...

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization ...

Atmos Rewards (formerly Alaska Airlines Mileage Plan) is the loyalty program for Alaska Airlines and Hawaiian Airlines. The ...

SAN FRANCISCO, Oct. 27, 2025 /PRNewswire/ -- OpenTable, a global leader in restaurant technology, today launches its revamped loyalty program, OpenTable Regulars. For diners, the new program provides ...

It’s a conditioned Pavlovian response, learned after years of airlines revamping their loyalty programs for worse rather than ...