Apple's App Store has been around for 17 years, and there's a rich history and a wealth of apps to discover. Here's what you need to know, and how to get started with it. While the iPhone first hit ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week’s Worldwide Developers Conference (WWDC 25). In a session focused on updates to ...

Apple has redesigned the web interface for its App Store, making it actually usable for people who aren’t viewing the store on Apple devices. Before this update, users could see individual pages for ...