The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over ...

Want better rankings and higher conversions? Start with accessibility. Most websites unintentionally block millions of users and search engines alike because they forget about accessibility. But ...

Yahoo is quietly testing a search engine which users can customize by adding, removing and rearranging components, suggesting that the company may plan to make it easier for users to tailor search ...