If you want to stay visible, there’s one thing you need to do: Make it easy. The easier it is to create, launch and measure ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

In marketing, it's a fair bet that advertising will follow anywhere people congregate. It doesn't matter what medium, demographic, or message you're talking about. If a large group is centered on one ...

Triangle marketing executives will share insights into the future of the function, including strategies to make ...

DoubleVerify has become the leading software platform for digital media measurement and analytics, thanks in large part to recent partnerships with the pre-eminent social media platforms and streaming ...

Podcast ads may be better heard than seen, a new study suggests, even as the popularity of video podcasting skyrockets. Host-read podcast ads on YouTube are up to 25% less effective at driving ...