Marketing makes a very important part of any business be it a corporate organization or a small-scale industry. Without various Marketing techniques any industry can’t survive in business. Pursuing ...

That is what marketing professionals do every day. Their goal is to maximize demand for a product or service and figure out how to attract and retain business. Part of their mission is to understand ...

MBA students agonize over the “right” school to attend. How will the choice of an MBA program impact their first job? Or their career? Or their happiness? While the choice of which MBA program to ...

Rutgers MBA students build strong ties in the two-year Full-Time MBA program. Rutgers MBA graduates averaged $154,700 in annual compensation 6-8 years into their careers providing an 82 percent return ...

There are some people who simply think differently. Cary Rosenzweig is one of these people. His perspective is informed by a career path that has taken him through the functions of marketing and ...

The marketing major provides you with the customer behavior and marketing analytics tools needed to create lasting customer advantage. It also provides marketing strategy frameworks that enable firms ...

Part-time MBA student Allegra Kipnis made it her job to be a skills collector. After finishing her undergraduate education with a degree in history in 2009, she went to work in retail sales for ...

Marketing executives are usually in charge of a company's marketing department, overseeing the work of all marketing directors or managers. Most marketing executives have vice president or senior vice ...