A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

For a decade, marketers built growth strategies around deterministic measurement: knowing exactly who did what and when. That world has changed dramatically. The shift to privacy-first frameworks has ...

This file type includes high resolution graphics and schematics when applicable. Bob Zollo, Product Planner, Power and Energy Division, Keysight Technologies Efficient use of energy is a key factor in ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

Whether you’re halving a recipe or just don’t want to wash that tablespoon when there’s a perfectly clean teaspoon begging to get in on the baking action, it’s always handy to know your measurement ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Efficiency is an assessment of how well time and effort are used to accomplish a specific task. If that task is the conversion of one form of power to another, the efficiency of the conversion ...