A. Overview of hippocampal dynamics during movie watching. FMRI data from the hippocampus were measured at the voxel level, and low-dimensional subspaces for two types of novelty and memorability were ...
Explore 5 classic eye-tracking experiments for memory studies. These foundational paradigms reveal how gaze behavior reflects encoding, retrieval, working ...
When a new memory forms the brain undergoes physical and functional changes known collectively as a “memory trace.” This memory trace represents the specific patterns of neuronal activity and ...
Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience study by QMS. The study was based on a recent British & Irish Lions rugby ...
Don't sweat forgetting names; it's normal! Your brain prioritizes what's important, and names often lack context, making them tricky to remember. Stress and social anxiety also hog your brainpower.
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