Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Recent patents filed by Apple reveal that the company may be looking to extend the multi-touch functionality found in the iPhone and iPod Touch to devices that can utilize the whole hand. Using an ...

ELECTRONICS: STMicroelectronics has introduced a very advanced multi-touch ‘resistive’ touchscreen controller chip to optimize the Bill of Materials of the electronics supporting this advanced ...