Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will outlast every platform that carries it.

This is a scenario I have repeatedly participated in or heard described in funder circles: A discussion about the importance of narrative change, often including examples of innovative work, generates ...

Artificial intelligence is transforming business, from automating routine tasks and optimizing supply chains to powering sophisticated financial models and personalizing customer experiences at scale.