Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

While mobile native advertising is growing quickly, there are some potential pitfalls for marketers if they do not take the proper steps to ensure users understand when the content they are engaging ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. At Cannes Lions 2018, Verdier said: "That's why we are scaling the product and creating a ...

The Mobile Marketing Association is attempting to bring some conformity to the growing mobile native advertising space with new ad format guidelines, as uncertainty persists over what exactly ...

There’s been a lot of talk in the digital media arena about native advertising and the opportunities for advertisers to repurpose content for global markets. How is a native ad different from a ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...