In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality of being honest, genuine and trustworthy—is the key to breaking through the attention barrier.

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called ...

Creative innovation in content and advertising is evolving at a rapid pace. For quite some time, mobile advertising was synonymous with banner ads. However, mobile advertising is increasingly becoming ...

Adyoulike surveyed a total of 1,000 UK adults aged between 18 and 34 and found native advertising works for most of the UK’s under 34 internet population. The report also found that 57% of this age ...