Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

Most law firms allocate their digital marketing budgets based on historical comfort rather than current performance data. That’s a problem. The convergence of AI optimization, evolving search ...

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Google is a business and not a charity, so no doubt that PPC costs will only go up. While there are multiple factors influencing that increase, the big ones are inflation and Google’s strategy. In the ...

PPC.co today announced the release of its advanced pay-per-click (PPC) strategies designed specifically for cybersecurity companies, including SaaS vendors, ...