Amcor and University of Southern Indiana launch program merging experiential learning with real-world packaging design challenges ...

Research shows bold packaging colors make products seem more potent. This can boost purchase intent but reduce how much consumers use, slowing repurchase cycles.

UPrinting reports that 68% of consumers prioritize sustainable packaging, enhancing brand trust and increasing sales ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...

The packaging category of Fast Company’s Innovation by Design Awards honors innovative uses of materials, graphics, and industrial design to solve packaging problems. This year’s winner, Bambox, is a ...

Don’t know how smart apparel packaging enhances fashion brand identity? Fret not! Smart apparel packaging creates a positive first impression of the brand.

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

Packaging design offers the chance to engage your audience with a unique tone of voice that belongs only to your brand. So why do so many brands miss the opportunity with dull copy, asks Pond Design’s ...