Google launches A/B testing for Performance Max assets (Beta)

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...
MediaPost

Performance Max Beta Enables Advertisers To Split-Test Assets

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns.

Android 16 QPR3 Beta 2 Rolling Out with Major Fixes for Pixel Devices (Download)

QPR3 Beta 2 is now available for Pixel devices, bringing critical fixes for battery drain, Wi-Fi connectivity, charging ...
Geeky Gadgets

iOS 18.4 Beta 1: Exploring the Significant New Features

Apple has unveiled iOS 18.4 Beta 1 for developers, offering a preview of the upcoming features and improvements for iPhones. This beta version introduces a mix of new functionalities, performance ...
Search Engine Land

Google Performance Max negative keyword exclusions now in beta

Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers ...