It’s a new year, which is an ideal time to evaluate your business plan and ensure your budget is appropriately aligned with it, if you haven’t done so already. A budget is one of the key drivers of ...

Budgeting for paid ad campaigns has long been a static process – set a monthly budget, monitor spending, and adjust incrementally as needed. This method works for industries with stable demand and ...

For decades, marketing budgets were based on historic precedent. The formula was simple: Take last year’s spend, and add a modest bump for inflation or anticipated growth. But as economic volatility ...

When organizations use the wrong budgeting posture for their state, they get misaligned leadership behavior, delayed ...