From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, ...

Ambrose Marketing, a woman-owned boutique digital agency known for strategy-led branding and performance marketing, announced the nationwide ...

Cashback platforms have evolved far beyond “deal sites.” Globally, they drive tens of billions in annual retail sales and capture hundreds of thousands of daily shopper actions.

A Q&A on performance marketing in multifamily, exploring how data, benchmarks and cross-team alignment drive occupancy and property performance.

Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again. Many performance marketers are ...

Ebiquity, in association with the World Federation of Advertisers, has conducted research among global advertisers to understand how budgets and investments in media might evolve in 2025. And the ...

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.