Answer: A positioning statement is simply a formal statement depicting how you want your target segment to perceive you. In essence, then, it is a promise to the target segment that you will provide ...

Answer: First, use your customers' most desired benefits as the basis of the positioning statement. A positioning statement has four parts: the name of the customer segment, the most important ...

The personal statement is often required in standard graduate, medical, and law school as well as most fellowship or scholarship application forms. Some schools allow you maximum freedom in what you ...

Writing about yourself can be a challenge! Most applicants write 8–10 drafts of their personal statement before finalizing it. The tips below are meant to provide a starting point to help you begin ...