Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. Loni Stark, Director of ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Lattice Engines has introduced Lattice Predictive Lead Scoring, which uses predictive analytics to identify and prioritize sales-ready leads. The application is designed to help marketers become ...

Apple and IBM’s enterprise partnership has yielded 10 new apps, including one that targets business travellers and others that make use of predictive analytics and iBeacons. The companies said last ...

Predictive analytics involves using data, statistical algorithms and artificial intelligence to anticipate future outcomes, trends, behaviors and events based on historical customer data. This ...

Workday is expanding its move into analytics with a series of specialized, predictive applications designed to help staff in HR and financial management roles retain top workers and make more accurate ...

SAP has made a series of updates to its InfiniteInsight predictive modeling software and Lumira data-visualization tool in a bid to shore up its foothold in the analytics market. InfiniteInsight 7.0 ...