In a sign that digital production is maturing as an industry, today marks the birth announcement for a new professional org: the Previsualization Society. A nonprofit interdisciplinary group, the ...

Filmmakers are increasingly using previsualization, a now-standard technique for planning highly technical shots and sequences, as a tool for pitching a project to production companies, investors and ...

The venture, called The Third Floor – London will see the two companies sharing staff, tools, skills and philosophies, first commissions include: Carl Rinsch’s "47 Ronin" and Marc Foster’s "World War ...

International visual effects experts have recently gathered at the Beijing International Film Festival, promoting an application of high-quality Previsualization on Chinese films. They claim the ...

Before filming a massive battle on a freeway overpass in Cleveland, directors of Marvel Entertainment’s recent release “Captain America: The Winter Soldier” didn’t leave anything to chance. So Anthony ...

To create the world of Asgard in Thor: The Dark World, filmmaker Alan Taylor enlisted the help of digital effects company The Third Floor. Using a process called previsualization, The Third Floor ...

Danny loves watching movies, playing campaign games, and losing online. At least that's what his constantly middling Rocket League performances suggest. The commercial success of Sonic the Hedgehog ...