Discover the concept of price leadership, its impact on market pricing, and explore the three primary types: barometric, ...
GlobalData’s detailed strategic reports on the MFN executive order and on the GENEROUS model examined how some of the known ...
You finally have users showing up. A few are paying. A few are asking for discounts. One investor asks why you chose monthly subscriptions instead of usage-based pricing, and you realize you don’t ...
Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...
Alvaro Morales is the co-founder and CEO of Orb, a flexible usage-based billing engine for modern software pricing models. Many SaaS companies want to leverage AI in their products. However, since AI ...
Visualizing popular SaaS pricing models and key factors to help businesses choose the ideal subscription for sustainable growth and customer satisfaction. Pixabay, Pexels Software as a service ...
Marketers have the power to shift pricing from a “finance-led” approach focused on discounting and price elasticity to something “truly innovative”.