In this Q&A, John Matthews, executive director of advanced advertising at Foxtel Media, discusses the democratising power of programmatic for live sports. Matthews, who brings buy-side experience to ...

The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...

Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ecosystem in 2026... Over the last five years, programmatic predictions have ...

Since launching “programmatic guaranteed” at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

Many marketers are still confused about programmatic. It seems that most feel it is a complex landscape of new companies and technologies, acronyms and, of course, debate about transparency, fraud and ...

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

According to the Interactive Advertising Bureau (IAB), revenue from programmatic advertising was over $10 billion in 2014 in the U.S. alone, and is expected to increase this year. 1. Programmatic ...

How quickly can campaigns pivot in today’s automated ecosystem?