Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

Leveraging programmatic technology aided in NBCU’s record ad revenue totals, enabled increase in number of advertisers by 90%. Companies will now work together to bring the approach to the NFL Season; ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

One of the most unexpected outcomes of the 2016 presidential election was the increased scrutiny of the quality and integrity of online content. The term “fake news” is thrown around constantly, ...

Acquisitions should be a tool in every growth company’s toolkit. Of course, an acquisition is not something you reach for in every instance — you still need to focus on delivering a great product at ...

The search for materials that can conduct electricity at room temperature without losing energy is one of the greatest and most consequential challenges of modern physics: loss-free power transmission ...

For CPG companies and retailers, few metrics matter more than "share of shelf," yet without a common definition, the industry suffers from misaligned conversations, wasted resources and low levels of ...

This year drove M&A dealmakers to face unrelenting challenges and a stark decline in activity, by result. Rising interest rates, geopolitical turmoil, and unmuted fears of economic recession drove a ...

The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...