Aiming to simplify the programmatic landscape, Tel Aviv startup Komoona on Friday introduced what it’s calling the “RTB Router,” a mega-SSP of sorts that aids publishers with ad sale optimization. The ...

Gregg Colvin, U.S. COO at Universal McCann (UM) is very experienced with both programmatic (@agency) and premium (@Fox Networks). As a trained lawyer and COO, he has a pragmatic grasp on all aspects ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

As ecommerce takes off globally, retargeting technology and demand-side platform (DSP) provider RTB House, which works with brands in 29 markets, is educating international advertisers about ...

Would you like to respond to the point of iPinYou being engaged in both PDB (programmatic direct buying) and RTB (real-time bidding)—effectively being a car repair shop with an agenda? This is a very ...