Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Researchers developed a system that enables projection mapping within an illuminated environment. Several standard projectors and one large-aperture projector reproduce the environmental illumination ...

In 2023, 2D projection mapping dominated the market with a 41.8% share, primarily as it finds extensive application in concerts, corporate events and advertising, owing to its simplicity and ...