The NPD group has announced its Holiday Purchase Intentions report findings this year show that among consumer electronics, purchase intent was highest for headphones, smartphones, tablets/e-readers, ...
If you just turned a used Ford pickup or a certified pre-owned Chevrolet crossover, there is a strong chance it’s because your dealership customer just saw some form of branding campaign pushing the ...
John is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to tech companies. As marketers, we’re all looking for a silver bullet to resolve ...
As Johnson & Johnson’s senior manager for shopper marketing, Kris Cevasco spends most of her day figuring out how to get people to buy more stuff from grocery stores. But ensuring that her efforts ...
“Transference of Trust: Driving Purchase Intent & Brand Equity,” is a new study exploring how memory contributes to purchase intent. NPR and Neuro-Insight are teaming up for a free webinar on the ...
A brand's presence on a social media site not only engenders consumer loyalty but also affects consumers' likelihood to buy, according to a study conducted by Psychster Inc. for Allrecipes.com.
As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results. The spring update ...
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), a global leader in B2B technology purchase intent data and services, and 6sense, a global leader in using AI to help B2B revenue teams ...
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has enhanced the ability of sales and ...
Google found that marketers who only try to reach their audience with demographics are missing at least 70% of mobile shoppers. Demographics are still important, but they only show us part of a ...
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent data as evidence that the prospect is ready to buy, only to realize intent data alone is insufficient proof.
Amid economic uncertainty from COVID-19, American consumers are more hesitant to buy or lease a vehicle since the outbreak began. Used-vehicle consideration remains down compared with pre-pandemic ...
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