Identifying and using reference groups in marketing are important because reference groups influence the attitudes, goals, aspirations, opinions, and information that determine customer standards and ...

Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

Harvard researcher Dr. David McClelland reveals that 99% of success is influenced by the company you keep, termed as 'reference group.' This group significantly impacts mindset, goals, opportunities, ...

Four new members have joined the Eurovision Song Contest Reference Group thus replacing five former members who have stepped down. Ana Maria Bordas (RTVE), Ebba Adielsson (SVT), Rachel Ashdown (BBC) ...