The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Will In today’s ...

Rocket CRM has announced the release of expanded automation tools designed to advance customer relationship management and support Marketing Automation initiatives. These developments aim to help ...

Founded in 2009 by a team of online marketing, search engine optimization and sales experts, Reputation Changer is known for its innovation in the field of reputation repair and defense. Through ...

While quality products, appropriate pricing, and a good marketing campaign are key elements of creating, growing, and sustaining a business, customer engagement is also a necessary item on the to-do ...

Opinions expressed by Entrepreneur contributors are their own. If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your ...

Have you Googled your company lately? If not, you probably should. What people are saying online about your brand -- the good, the bad and the oftentimes inaccurate -- makes all the difference when it ...

Dealing with dozens of feeds from hundreds of Web sites, social networks and blogs may be par for the course when it comes to the new practice of brand reputation management. But online strategists ...

Online reputation management consists of tracking your brand and reacting when necessary. Though sometimes tedious, brand monitoring can save you from a potential disaster when someone cites your name ...

Celebrity reputation management services focus on shaping public perception online. It also aims to protect and improve how the public views celebrities. The primary goal of these services is to build ...