Universal's NFT Band Kingship has set sail for Roblox, bringing the beloved Bored Ape characters to life in an exclusive island adventure. The collaboration, developed by Universal Music Group's ...

Trading items is a core part of "Roblox" community experience, allowing players to exchange Limited and Limited U items, build collections, and increase their in-game wealth. However, with the ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Walmart and Roblox have teamed up to provide a service I didn't know anyone needed: letting ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.