Frustrated by flat, limp hair? A root perm could be the solution. Possible for both curly and straightened hair, this treatment helps you add texture and achieve voluminous, bouncy hair. If you’ve ...

Flat roots have officially earned their place on the long list of beauty problems we’re exhausted from negotiating every morning. There’s the volumising shampoo that only works under mysteriously ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Want to hack your hair texture? Read this. The world of perms is undeniably complex. Not only do they involve a chemical process that borders on scientific, but they encompass an array of ...