It has a dual meaning. First, AI amplifies intent-centric approaches by parsing content (for instance, through an intent graph), learning from feedback, and proposing tactics based on what people are ...
Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. Yahoo’s DSP is the latest ...
In this week’s Madtech Sketch, Ciarán O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of drama around the first anniversary of The Trade Desk’s (TTD) supply path optimisation ...
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData and HubRus. Between Digital covers both the buy and sell side in the ...
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