Goals and objectives are statements of what you want your small business to accomplish. These can also be described as strategies and tactics. Goals, or strategies, are usually set first, followed by ...

Strategic planning is a critical activity for any business. The starting point for any strategic plan is the development of effective -- and actionable -- goals and objectives. Understanding how to ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any ...

Thanks to an influx of millennial workers and a steady flow of new technologies, companies today are changing how they track and inspire employee performance. Some are doing more frequent, lightweight ...

Set effective employee performance goals using MBO and continuous feedback. Top HR software includes BambooHR, Paychex Flex, ...

There’s some impressive science to back up goal setting. And yet it’s something we’re never taught or encouraged to do. But the statistics don’t lie, and make a strong argument for getting good at ...

A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

Opinions expressed by Entrepreneur contributors are their own. Setting goals is essential to living a life with purpose and meaning. They provide direction and focus, help you stay motivated and drive ...

Reverse goal setting is a technique that can transform the way you approach your aspirations. By starting with the end result in mind and working backward, you can create a clear pathway to achieve ...