When companies say a product meant for pleasure was developed using science, consumers are less likely to buy it. That’s what we found in our peer-reviewed research. In our first study, we recruited ...

Chocolate chip cookies are one of the most beloved desserts in the world. They’re so deliciously simple, yet, scientifically, a single cookie is incredibly complex. Most of the science behind a ...

I’ll be honest – I used to mess up no-bake cookies ALL the time. Like, seriously embarrassing kitchen disasters. But after way too many crumbly failures (and one particularly mortifying incident where ...

When companies say a product meant for pleasure was developed using science, consumers are less likely to buy it. That’s what we found in our peer-reviewed research. In our first study, we recruited ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...